Our Mission

We believe pets aren’t just animals — they’re family.
Caring for them should do good — for pets and beyond.

The way we look after our pets should reflect the kind of world we want to live in — one built on care, responsibility, and conscious choices.

 

What We Stand For

Our mission is simple:

To offer thoughtfully chosen products for cats and dogs, while helping create positive impact beyond our store.

 

More Than a Pet Shop

Every product we offer is selected with care — for quality, comfort, and real everyday life with pets. But we don’t stop there.

As part of the Ishuāia group, a portion of our profits contributes to causes focused on doing good — for animals, people, and the planet.

That means when you shop with us, you’re not just caring for your pet — you’re helping support a bigger mission of responsible, conscious commerce.

 

Small Choices, Meaningful Impact

We don’t believe doing good needs to be complicated.

It starts with everyday choices — like where you shop, and who you support. 

By choosing us, you’re choosing:

Better care for your pet..

A brand built on values..

A shared commitment to doing good, together..

 

Our Bigger Picture

Want to learn more about the broader mission behind our parent group?
Visit ishuaia.com to discover how small actions can create lasting impact.